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Permanent Colour combines pure pigment with organic essential botanicals to significantly enhance each strand from the inside out. With 129 ready-to-use, permanent colours, your stylists have the creative freedom to formulate no fewer than 169 stunning shades with 100%grey coverage.What’s more, our blissfully blended formula is enriched with Vitamin C, which has antioxidant properties to help lock in moisture and reduce damage caused by UV rays.The result? Long-lasting and healthy-looking colour.